![]() ![]() “Somewhere along the way, we forgot simple UX,” said Parker. ![]() In a sea of productivity apps that seem to have forgotten the planning basics, Parker sees the user experience of Parker Planners as a great distinguisher. The first version of the Parker Planner iOs app was released in 2012, adhering to the same three tenements that made the paper version successful: calendar, to-do list, and notes. For Parker - who taught himself to code and has spent time as a developer for Vivint Solar, Jive Communication, Domo, MX, and Owlet - the remedy was simple: go digital. Unfortunately, paper planner sales took a nosedive when smartphones hit the market. This was also the foundation that Ethan Parker used when he created Parker Planners in 2006, distributing a paper planner that was first sold in the BYU Bookstore, then in hundreds of colleges throughout the United States after gaining popularity. This was the foundation used to obtain great success, including by such notable names as Franklin Planner and the PalmPilot. In simpler times, there were three solid pillars that planners built upon: a calendar, a to-do list, and notes. “Somewhere along the way, we forgot simple UX.”
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